I Want Everyone’s Money, Installation view at the Moscow Biennale 2018

I Want Everyone’s Money, Documents of the Benelux Office for Intellectual Property

Diego Tonus and Anonymous
I Want Everyone’s Money
Neon sign, documents of the Benelux Office for Intellectual Property
Courtesy MAMbo Museum Bologna (Permanent Collection), MOMA Moscow Collection and the Artist


I Want Everyone’s Money is a neon sign stating the personal motto of the forger and his business strategy. In an attempt to counter the counterfeiter’s action of handling and appropriating intellectual properties, this motto – handwritten by the forger – has been registered by the artist as a trade secret in the ‘Benelux Office for Intellectual Property’.


I Want Everyone’s Money is part of Fragments of a Conversation with a CounterfeiterThe project contributes to a discussion about the transformation and transportation of value, questioning the valorization of time and space in time of crisis. The series of new works derives from an assumed conversation between Diego Tonus and a forger (anonymous for practical reasons) revealing controversial thoughts related to contemporary systems that deal with the definition of value. Each artwork is the visual translation by the artist of this conversation manifested through the act of presenting objects, actions and words experienced by the forger within his practice of reproduction of value and ways of transporting it, hacking system of controls and dealing with the definition of individuality. Each artwork is presented in co-authorship with the forger. Tonus approaches the thoughts of the counterfeiter as if they were his intellectual property, questioning the ‘counter’ of counterfeiting and appropriating his ideas.


In order to share the appropriated forger’s ideas with the international audience, to activate and perform them, the artist has registered the works as trade secrets at the Benelux Office for Intellectual Property. The validity of the trade secret is international and lasts 10 years.

Realized thanks to the support of Italian Council (2018), Directorate-General for Contemporary Creativity of the Italian Ministry of Culture.